Blue Penguin is technology for loyal supporters and the fan experience.
Born from the collaboration between C’mon Sports, expert in sports marketing and digital activation, and CyberOrigin, blockchain technology specialist, Blue Penguin first emerged as an innovative pilot project launched with the Hockey Club La Chaux-de-Fonds. During the 2024 playoffs, over 500 fans tested the solution and interacted with the club in an unprecedented way: via connected jerseys, loyalty points, and exclusive rewards, ranging from simple gifts to VIP experiences. This success confirmed one thing: fans want to be recognized, not just be spectators. Today, Blue Penguin is opening up to other clubs wishing to strengthen their bond with their community and leverage concrete, qualified engagement data.
Our mission: authenticate passion, reward loyalty, strengthen community.
At Blue Penguin, we believe that fan loyalty deserves more than just a thank you. That's why we've created an innovative platform that values every interaction with the club: match attendance, merchandise purchase, MVP voting, or social media activity. Thanks to simple tools like scanning a match ticket, scanning a scarf, or sharing on social media, we transform these moments into concrete proofs of engagement, visible, traceable, and rewarded. Our solution, designed from the outset to adapt to different sports, was developed in partnership with sports clubs and has already allowed hundreds of supporters to experience their passion differently – in a more interactive, closer, and more rewarding way.
Every proof of loyalty and every fan experience deserves to be recognized and certified.
More than a points system, an authentic way to prove your attachment to your club.
Rewarded Loyalty
At Blue Penguin, we believe that loyalty should not be invisible. Every fan who supports their club — by attending matches, interacting on social media, or purchasing a jersey or merchandise — deserves to be recognized and thanked. That's why we've devised a simple and accessible system to transform this engagement into points, exclusive benefits, and unforgettable experiences. More than a symbolic gesture, it's a new way to live and grow your passion.
Authenticated Engagement
Engagement deserves to be proven, not merely asserted. Thanks to ORIGYN blockchain technology, Blue Penguin allows to authenticate every fan action: stadium attendance, online interaction, merchandise purchase... These proofs strengthen the relationship between the club and its community, while ensuring transparency, traceability, and trust. A respectful, secure, and useful approach — far from technological buzz, close to true emotions.
A more connected community
At the heart of Blue Penguin, there is a simple conviction: sport lives through its supporters. We are committed to strengthening the bond between clubs and their community by creating interactive experiences, shared moments, and rewards that bring them closer. Every fan can feel useful, recognized, and involved in the life of their club. Whether a subscriber, volunteer, or occasional spectator, they become an active participant in a living collective, where every action counts and contributes to building a shared history.
Ready to transform your loyalty into a unique experience?
Get your engagement recognized and unlock exclusive benefits.
