Your fans' loyalty, finally recognised and rewarded.
Blue Penguin turns every ticket scan, purchase and interaction into points, tiers and rewards. Clubs finally know their fans, and fans finally get recognised.
Case study · HC La Chaux-de-Fonds · 2025-26 season
One season. Measured results.
1,723
identified fan accounts
819,222
points earned over 68 matchdays
62.8%
email open rate
How it works
Plugged into your ticketing. No app to download.
1. Scan
The ticket or season pass is scanned at the gate.
2. Earn
Fans earn points for attendance, shop purchases and social activity.
3. Level up
They climb from Bronze to Diamond and unlock rewards.
4. Come back
Automated emails bring them back for the next home game.
Born on the ice, with HCC.
Developed by C’mon Sports and CyberOrigin, Blue Penguin launched with HC La Chaux-de-Fonds. Built for every sport, co-owned and operated by C’mon Sports: strategy, CRM and reporting included.
Our mission: authenticate passion, reward loyalty.
Match attendance, shop purchases, MVP votes, social activity: every fan action becomes visible, traceable and rewarded proof of engagement.
What Blue Penguin changes
More than a points system: a relationship that keeps going between home games.
Rewarded loyalty
Points, exclusive perks and VIP experiences for your most engaged fans.
Authenticated engagement
Every action is certified on ORIGYN blockchain: transparent and traceable.
A connected community
Season-ticket holders, volunteers or occasional fans: everyone plays a part in the club.
Are you a club? Let's talk about your fans.
See how HCC identified 1,723 fans in one season.
Are you a fan? Create your Blue Penguin account →
