Blue Penguin is technology at the service of loyal supporters and the fan experience.
Born from the collaboration between C’mon Sports, an expert in sports marketing and digital activation, and CyberOrigin, a specialist in blockchain technology, Blue Penguin first emerged as an innovative pilot project launched with the Hockey Club La Chaux-de-Fonds. During the 2024 playoffs, over 500 fans tested the solution and interacted with the club in an unprecedented way: through connected jerseys, loyalty points, and exclusive rewards ranging from simple gifts to VIP experiences. This success confirmed one thing: fans want to be recognized, not just be spectators. Today, Blue Penguin is opening up to other clubs wishing to strengthen their bond with their community and leverage concrete, qualified engagement data.
Our mission: authenticate passion, reward loyalty, and strengthen the community.
At Blue Penguin, we believe that fan loyalty deserves more than a simple thank you. That is why we created an innovative platform that values every interaction with the club: match attendance, merchandise purchases, MVP voting, or social media activity. Using simple tools like scanning a match ticket, an official scarf, or sharing on social media, we transform these moments into concrete evidence of engagement—visible, traceable, and rewarded. Our solution, designed from the outset to adapt to different sports, was developed in partnership with sports clubs and has already allowed hundreds of supporters to experience their passion differently – in a more interactive, closer, and more rewarding way.
Every proof of loyalty and every fan experience deserves to be recognized and certified.
More than a points system, an authentic way to prove your attachment to your club.
Rewarded loyalty
At Blue Penguin, we believe that loyalty should not be invisible. Every fan who supports their club — by attending matches, interacting on social media, or purchasing a jersey or merchandise — deserves to be recognized and thanked. That is why we designed a simple and accessible system to transform this engagement into points, exclusive benefits, and unforgettable experiences. More than a symbolic gesture, it is a new way to live and grow your passion.
Authenticated engagement
Engagement deserves to be proven, not just claimed. Thanks to ORIGYN blockchain technology , Blue Penguin allows for the authentication of every fan action: stadium attendance, online interaction, merchandise purchases... This evidence strengthens the relationship between the club and its community, while ensuring transparency, traceability, and trust. A respectful, secure, and useful approach — far from technological hype, close to real emotions.
A more connected community
At the heart of Blue Penguin is a simple conviction: sports live through their supporters. We do everything possible to strengthen the bond between clubs and their community by creating interactive experiences, shared moments, and rewards that bring people closer. Every fan can feel useful, recognized, and involved in the life of their club. Whether they are a season ticket holder, a volunteer, or an occasional spectator, they become part of a living collective, where every gesture counts and contributes to building a common history.
Ready to transform your loyalty into a unique experience?
Have your engagement recognized and unlock exclusive benefits.
