A Shared Vision of Fan Engagement
Blue Penguin is an innovative loyalty application, developed by C'mon Sports and CyberOrigin, that rewards fans for their genuine engagement. Based on ORIGYN's blockchain technology, it enables the creation of a certified, gamified, and exclusive relationship between a club and its community.
What is Blue Penguin?
We propose to reinvent the fan experience through an innovative platform that rewards engagement, authenticates interactions, and connects supporters to the heart of the club. Developed by C’mon Sports and CyberOrigin, Blue Penguin is a sports loyalty application integrated with the ORIGYN blockchain.
Key Features
Blue Penguin is an innovative loyalty application, developed by C'mon Sports and CyberOrigin, that rewards fans for their genuine engagement. Based on ORIGYN's blockchain technology, it enables the creation of a certified, gamified, and exclusive relationship between a club and its community.
Ticket Scanning and NFC Merchandising
Fans accumulate points by scanning their match tickets or by linking their merchandise (scarf, jersey) equipped with NFC chips. Each interaction is recorded and valued.
MVP Voting and Social Engagement
The application synchronizes fan votes for the player of the match and rewards Instagram likes, shares, or comments via a connection to the official API.
NFT Authenticated Memorabilia
Top fans can participate in auctions for certified sports memorabilia (caps, jerseys, collector’s items) thanks to a secure blockchain registration system.
Gamified Scoring System
Every action earns points. Fans progress according to their level. At the end of the playoffs, a general ranking determines the winners with exclusive rewards (VIP seats, subscriptions, signed items, championship ring, etc.).
An Immersive Fan Experience
Each journey is designed to strengthen attachment to the club, while integrating simple game, prediction, and social sharing mechanics.
Cutting-Edge Technology
Blue Penguin relies on the ORIGYN blockchain to certify interactions, digital objects, and fan experiences in the form of NFTs.
Each interaction becomes a measurable loyalty lever. By assigning points for specific actions (ticket scanning, MVP vote, social sharing, merchandise purchase), the club can encourage key behaviors throughout the season.
The platform integrates NFC technology into items such as scarves or jerseys, transforming these products into keys to the loyalty game. This stimulates purchases, extends the product’s lifespan, and gives it additional emotional value.
Behavioral data enriched with CRM segmentations enhanced via Automated Campaigns (email, notifications, offers). Each fan interaction becomes actionable data, strengthening the club’s commercial and marketing strategy.
Already Adopted by a Professional Club
The Hockey Club La Chaux-de-Fonds
- 529 registered users
- 386 active in less than two months
- High Retention Rate
Ready to transform fan engagement at your club?
Blue Penguin is a turnkey solution, adaptable to your strategy, your digital tools, and your community.
